This is a refreshingly different mountaineering magazine for mountain lovers, fresh air fans and ambitious leisure-time athletes. It covers everything, from test reports about products and event calendars to the latest outdoor trends. As passionate lovers of the outdoors, the publishers can optimally combine work and play. Their experiences then flow directly into their reporting.
AIRFRESHING is not a normal blog. How does it differentiate itself from others?
“In particular with its honesty, independence and passion! Different from other commercially driven blogs, websites and magazines, we are in first order interested in thinking like real outdoor enthusiasts – and that, if possible, fair and respectfully. That means that we ourselves as dedicated recreational athletes are outside and always attempt to look at things about outdoors as a reader would. That brings us closer to our readers than many traditional media and makes us also more technically well-versed than many influencers.”
What importance does AIRFRESHING take on day-to-day for you?
“If you want to be independent like I do, then you have to earn your money by other means. That is why the Blogazine as a rule always sits on top of the daily to-do list. As a freelance copywriter and editor, of course, I have the pleasure to schedule my day as I want. Even when airfreshing.com really does not carry its own financial weight, I take the work on it quite seriously and invest sometimes more than needed. But, in the end, in many respects it always offers a payback: I meet unbelievably many people, have contact with athletes and brands, and am able to have totally exciting first-hand experiences that many “mere mortals” never would be able to have.”
What is for you the fascination in being outdoors?
“Even when I am more and more often out with a camera to grab a few shots of test products or to stay on track for the next story for our website, I just really need to be outdoors to ground myself. Nowhere else does my soul find its peace nor do I find the needed distance from the daily grind as in the mountains. Indeed, being outdoors does not always mean to compulsively seek higher and more distant goals. Being outdoors is for me more of a concept or place that fortunately everyone can define for him- or herself.”
My tour: Krottenkopf round-trip Spectacular panorama tour with breath-taking views of the valley Lechtal and the Allgäu Alps
My shoes for…
Speed hiking: INNOX EVO GTX LO
“A multifunctional boot rarely catches on with consumers immediately after being introduced. But LOWA’s INNOX EVO GTX LO certainly managed to do so. Thanks to its light weight, exceptional comfort and flexible rolling properties, the model is the perfect choice for any challenge that arises at any time on or off the job.”