Athleten Workshop in Jetzendorf

Product Development

Fit and Quality

No compromises – When it comes to its products, LOWA focuses in particular on perfect fit, a high level of func­tionality, a contem­porary design and technical innovation. One key envir­on­mental aspect is product durability.

The diligence of the company’s talented employees and their unwavering commitment to producing perfect footwear are applied to every phase of product devel­opment. The company’s service regarding every aspect of its footwear is based on this standard.

The guiding principle of uncom­promising quality stems from the company’s commitment to providing the highest service in its drive to create the highest product excellence. LOWA products are both a guarantee of optimal comfort and a testament to safety. Absolute precision in devel­opment and construction are vital points for secure footing and the best possible func­tionality for each and every use.

Image photo with the ICE COMP IP GTX®, Eiskletterevent Kom Saigurn

“Our product-devel­opment guidelines are crystal clear: We are committed to making high-quality outdoor boots that fit perfectly, offer a high level of func­tionality and have modern designs.”

Alexander Nicolai | LOWA CEO

  • Gietl Kaiser Klettern Lowa Athleten Meeting Papert lowa
  • Athleten Workshop in Jetzendorf

Athletes as partners

As a specialist for outdoor shoes, LOWA under­stands how intense the appeal of the mountains and nature is – and what adventures await people there. Whether profes­sional alpinists, moun­taineers or globe­trotters, there is one passion that they all share: being outside.

And it’s precisely this passion which has inspired LOWA for more than 90 years to constantly create new and better shoes which leave nothing to be desired in comfort, fit and safety. Ulti­mately, LOWA would like to help outdoor athletes achieve the best possible results. This is why the company is always optimising its shoes – both tech­nically and in terms of look.

Athletenmeeting 2019 Ulligunde

“LOWA’s athletes are crit­ically important brand ambas­sadors. They take us to the far reaches of the world and test our footwear in the most extreme conditions. This is why they are such important footwear-devel­opment partners for us.”

Arthur | LOWA Manager Service Department

To ensure that the shoes’ functions are perfectly designed for each adventure, LOWA trusts the experience and opinions of the best alpinists in the German-speaking world and inter­na­tionally. They are experts, know the mountains like the backs of their hands and know exactly what they’re talking about. During all their adventures, they put the shoes heavily to the test on the most diverse terrains – from climbing ice and cliffs through to lengthier exped­itions. Every small detail that stands out to them is important for future devel­opment.

LOWA involves athletes directly in its devel­opment process. Even so, it is clear that not every idea can be realised; ulti­mately even shoes have a construction that can only be altered to a certain degree. Even­tually, however, this process led to the idea of a PRO line involving intensive contri­butions from athletes, a line that would, in particular, satisfy one of their biggest desires: lighter shoes. This desired reduction in weight is now part of all new models. The thinner sole is also an innovation that numerous shoes will benefit from.