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Global Category Manager Trail Running (m/w/d)

Global Category Manager Trail Running (m/w/d)

We are looking for you!

Your tasks:

  • Adopt global LOWA brand and business strategy to the Trail Running category and develop global category strategy and plans which drive category market share, distribution and profitability
  • Identify globally relevant Key Business Drivers (KBDs), design plans and KPIs to target and track commercial success
  • Establish competitive pricing strategies to maximize product margin performance yet ensure affordability for target consumers
  • Ensure accurate and in time forecasting
  • Education of existing LOWA sales teams on seasonal offering (product, price, programs); support sell in on request
  • Own the category business relationship with major accounts (t.b.c. with sales team).
  • Identify and on-board new accounts specialized in the Trail Running category
  • Collaborate with marketing team on effective category marketing strategies, communication channels and investments choices and event series
  • Create effective product briefs for global brand and category partners which reflect critical consumer benefits; base briefings on consumer insight and fact-based market knowledge incl. competition

Your profile:

  • Bachelor or Masters degree in business relevant field – MBA preferred
  • 3-5 years of work experience in branded consumer goods industry with a proven track record, preferably in the running/trail running related industry
  • Kept up to date with digital commerce knowledge
  • Has worked several years in senior sales function in a matrix environment
  • Motivated self-starter with high energy level
  • Was involved in building and implementing strategic plans
  • Leadership and influencing skills and strong execution power
  • Effective interpersonal skills; ability to work with multiple stakeholders
  • Fluent in English and German, third language a plus
  • Travel share 40% +

We offer you: 

  • Flat hierarchies in a cooperative working atmosphere with short decision paths
  • Responsible and varied tasks with the opportunity for continuous further training
  • Flexible working hours and hybrid work
  • Very good social benefits and employee benefits such as a pension scheme, staff discount, job bike, canteen, meal allowances, fruit basket, annual employee events, corporate benefits, benefits-me

Or by post to:

LOWA Sportschuhe GmbH
Miriam Hofmann
Main street 19
85305 Jetzendorf