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21.02.2023 | Felix Neureuther and LOWA start a collaboration in February 2023. The former ski racer and father of three will become the new brand ambassador for the leading outdoor footwear manufacturer. Neureuther shares LOWA's corporate values and is the ideal person to represent the brand. The collaboration will focus on LOWA KIDS and corporate responsibility.
At the start of the anniversary year 2023, in which LOWA will be 100 years old, the hiking and mountaineering boot specialist can look forward to a new brand ambassador: Felix Neureuther and the shoe manufacturer from Jetzendorf will work together in future to promote conscious movement in nature.
And this starts with the little ones: Neureuther is now the face of LOWA KIDS. The 38-year-old founded an initiative years ago to motivate children to get more exercise through play, and is thus pursuing the same goal as the shoe manufacturer. LOWA has always put a lot of development work into the children's shoe segment to ensure that children are optimally equipped when playing and running around and that fun can take centre stage.
"The LOWA brand has been synonymous with quality, innovation and a responsible approach to nature for 100 years. I am looking forward to many exciting joint projects. As a former athlete and, above all, as a father of three, it is a personal concern of mine to teach children how to enjoy exercise. Together with LOWA, we want to inspire as many children as possible for nature and give them carefree outdoor experiences," explains Felix Neureuther.
The new brand ambassador is also a good fit for LOWA with his commitment to sustainability. "Felix Neureuther is one of the best-known and most popular personalities in sport. Above all, we share a love of the mountains, which is why we are actively working together to protect this special natural environment," says Alexander Nicolai, CEO of LOWA, adding: "With such a well-known personality, we can use the LOWA brand to draw even more attention to the topic of sustainability."
Since his successful active career in alpine skiing, Felix Neureuther has been a role model not only in sporting terms, but also in social terms. He has supported major nationwide projects as an ambassador, collected millions in donations and, in addition to helping children, is also committed to the conservation of nature.
Further information can be found at www.felix-neureuther.de.
