LARGE-SCALE ANNIVERSARY CAMPAIGN
LOWA is accompanying its 25th anniversary in German-speaking countries from March to May with a wide-ranging advertising and marketing campaign in high-reach, relevant magazines, with out-of-home measures and a postcard campaign. The company is launching a major online photo contest under the motto "Be your own RENEGADE" on its website and the relevant social media channels.
"LOWA has set standards in the industry with the RENEGADE. Its lightness, good fit and wide range of uses have made it so popular," says Alexander Nicolai, Managing Director of LOWA Sportschuhe GmbH. "These characteristics have won over millions of customers over 25 years, who have made the model their favourite outdoor shoe. There are therefore good reasons to celebrate the anniversary with a large-scale advertising and marketing campaign."