Maintaining technological expertise: The development and production of high-quality outdoor footwear is a complex process that requires a great deal of manual labour. By producing in Europe, the proximity of production to the research and development department is guaranteed at all times. For example, a completely new prototype can be produced at the Jetzendorf site within one day.
Lower transport costs and emissions: Over 50 per cent of LOWA's export countries are in Europe. The proximity of the production plants to LOWA's main markets in Europe guarantees short transport routes. This reduces emissions and saves high transport costs.
Control of the value chain: By producing in Europe, LOWA has influence over the entire value chain. Since July 2019, almost 95 per cent of production capacity has been covered by wholly-owned LOWA subsidiaries.
LOWA's business philosophy can therefore be summarised in three words: "Made in Europe". We have no plans to change this.