Blogs, podcasts and social media channels provide people interested in the great outdoors with far-reaching inspiration and, frequently, important know-how as well. We see the part­nerships with a select group of bloggers, photo­graphers and social media actors as a central aspect of our commu­nic­ations. We consider these partners to be brand ambas­sadors and “friends of the brand”. We focus in particular on developing a rela­tionship among equals, one that is char­ac­terised by fairness and goodwill. We love the many adventures that our partners regularly take us on and can really recommend that everyone follow their channels.

Meet the LOWA blog partners