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Corporate Responsibility

Corporate respons­ibility (CR) stands for far-sighted management in a company’s core business and has a high priority in the busi­ness’s overall strategy. CR is a key aspect of sustainable growth in the following areas of business activity: the market, jobs, the common good, the envir­onment and supply chains. Social, envir­on­mental and commercial issues are given equal weight, and stake­holders are integrated into the strategic focus of the company’s CR activities.

News

LO und WA sowie LOWINGO

LOWA radio play for children a great success

When it comes to bringing children closer to the joy of nature, LOWA has been relying on its own magazine – the “LO …

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Resoleable

Focus on durability: LOWA resoling record 2019

Repair instead of discard

LOWA’s shoe repair shops at its home base in Jetzendorf, Germany, in Interlaken, Switzerland, and in St. Martin, …

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Rialto

Footwear manu­facturer Riko Sport a part of LOWA group as of july 2019

1st July 2019 was a decisive day for LOWA and its brand history. Because it was on this day that the company acquired …

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LOWA Aufforstung

Preserving mountain forests: LOWA plants 550 trees

Protecting the envir­onment and conserving resources are one thing. Active support of nature-protecting projects is …

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Not many industries are so obviously linked to nature as the outdoor industry. Corporate respons­ibility (CR) and sustain­ability have therefore become increasingly important in recent years. High-quality materials and equipment, whose form and function must meet special, often very demanding usage requirements, need to be durable and robust as well as not harmful to health and the envir­onment. And this applies not only to the end products them­selves; their production should and must also take place under fair and envir­on­mentally sound conditions.

Corporate Respons­ibility Areas at LOWA

All these aspects are part of the company philosophy at LOWA and have been combined into a compre­hensive CR strategy. This strategy is part of a long-range process that touches on all areas of the company. The ultimate aim of this work is to gradually integrate the sustainable company philosophy into a range of sub-areas at the company and to trans­parently showcase our CR activities.

LOWA company headquarter in Jetzendorf

Mission Statement

Our philosophy

LOWA’s guiding prin­ciples give the company and its employees a framework for reasoning that can be used as a basis for …

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Company

Company

Tradition and Innovation since 1923

LOWA is a company with long tradition that has been based from the beginning in the Bavarian town of Jetzendorf. Over a …

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Employees

The people behind the brand

At LOWA, the company’s employees constitute its most precious resource. The company embraces diversity, pays fair …

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LOWA Production sites

Production sites

“Made in Europe” as a production strategy

As an industry leader in the age of glob­al­isation, LOWA consciously applies a philosophy of “Made in Europe” to …

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Production Conditions

Production Conditions

As a maufac­turing company, LOWA bears respons­ibility for the entire production process and for the working conditions …

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LOWA Products

Products

No compromises – When it comes to its products, LOWA focuses in particular on perfect fit, a high level of …

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Environmental and nature protection

Envir­on­mental and Nature Protection

Sustainable actions have been the talk everywhere for a few years. But what precisely does that mean? It means that a …

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Social commitment

Social Commitment

Support of National and Inter­na­tional Social and Cultural Projects

The Jetzendorf location is a clear commitment to the Bavarian roots of the company. Besides regional insti­tutions and …

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Respons­ibility and scope

CR management at LOWA has been organ­isa­tionally placed with the company’s management team. This enables LOWA to identify areas with improvement potential and to derive and implement corres­ponding measures.

Alexander Nicolai is the corporate respons­ibility officer of the company’s management team and oversees all CR activities. The CR manager is Ingmar Anderson, a full-time employee who reports directly to the management team.

  • Alexander Nicolai, CEO, info@lowa.de

    Alexander Nicolai, CEO, info@lowa.de

  • Ingmar Anderson, CR Manager, info@lowa.de

    Ingmar Anderson, CR Manager, info@lowa.de

The department heads for CR-relevant activities and measures also work at the company’s headquarters in the Bavarian town of Jetzendorf. They serve as contact partners for the CR manager and coordinate the imple­mentation of the CR program assigned to their departments.

Both headquarters locations of LOWA Sportschuhe GmbH are integrated into CR management:

  • Hauptstraße 16 and 19, 85305 Jetzendorf
  • Aichacher Straße 3, 85305 Jetzendorf-Priel

The key components of LOWA’s CR management comprise:

  • Company mission statement as guiding principle
  • CR respons­ibility at all levels, including the management team
  • Internal audits to identify improvement potential
  • Eval­uation of CR management by the management team
  • Key performance indicators for all fields of activity
  • Company CR programme as a checklist of goals and targets
  • Trans­parent information concerning all relevant stake­holders

The company’s production sites in Slovakia, Italy, Bosnia-Herzegovina, Croatia and the Czech Republic are, of course, integrated into the CR process as well.