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Get active outdoors – with your LOWA shoes.

For children, nothing beats discovering the world outside. Being active is one of the most basic needs. Kids naturally look for chances to climb, play or run. A fallen tree becomes a balancing act, a puddle is perfect for long-jump practice, and a meadow turns into a football pitch.

Countless studies show just how important movement is for children. It supports the cardiovascular system, motor skills and concentration. In short, it plays a key role in a child’s development.

Too many children don't move enough!

THE WHO RECOMMENDS:

Children should be physically active for at least one hour a day.

Source: WHO Guidelines for Physical Activity and Sedentary Behaviour

 

REALITY:

Children across Europe are active for less than an hour a day – and spend only a fraction of that time outdoors.

  • Our answer:

    Through our shoes, we want to inspire kids to move more. We want to show how much fun it is to be outside, to get active and to experience and discover the fresh air.

Look - my shoes!

I jump through puddles, run across meadows and climb the highest trees and hills! Sometimes I'm an explorer, sometimes a superhero - alone or with my friends. Look at my shoes! They're not just super cool, they jump and run with me! They're like my best friend who's always with me on my adventures. My shoes are just great.

What should parents look for when buying children’s shoes?

Shoes for kids are more than just mini versions of adult models. Our children’s shoes are designed with great attention to detail to give little adventurers’ feet exactly the space they need for every discovery.


Thanks to specially developed lasts, our shoes offer extra room in the toe area – making every step towards the next adventure comfortable and secure.


Healthy children’s feet need more than just pretty shoes – they need space, support and flexibility. Here are the key points parents should keep in mind when buying shoes:

  • Fit & Comfort

    More toe room: Children’s shoes should provide enough space in the toe area – essential for natural development.

    Soft structures: Children’s bones aren’t fully developed, ligaments are more elastic – so a flexible shoe is crucial.

    Low pain sensitivity: Kids often don’t notice if a shoe pinches – so don’t rely solely on their feedback.

  • Check the size properly

    Remove the insole: This makes it easier to check length and width.

    Measure regularly: Children’s feet grow fast – regular checks prevent shoes from becoming too small.

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