LOWA Anniversary Book Wins Red Dot Design Award

LOWA Anniversary Book Wins Red Dot Design Award

Jetzendorf/Rohrbach, October 14, 2024 – Even after celebrating its 100th anniversary in 2023, the outdoor footwear manufacturer LOWA continues to make an impact. To mark the occasion, LOWA collaborated with the Rohrbach-based advertising agency ADVERMA to create an anniversary book, which has now been honored with the prestigious Red Dot Design Award in the "Brands & Communication Design" category. The project had already been recognized nationally with the German Brand Award, and now it has achieved international acclaim.

The Red Dot Design Award is one of the world’s most renowned design competitions, recognizing outstanding projects in branding and communication design each year. LOWA’s anniversary book impressed the international jury with its original, creative design and the emotional depth with which the brand’s success story was conveyed.

“This book not only reflects LOWA’s 100-year history but also tells our journey in a way that is visually striking and emotionally engaging. Winning the Red Dot Design Award shows that this project communicates not only our values but also the innovation and quality that define LOWA,” said LOWA CEO Alexander Nicolai.

“This is a major success for both parties,” explained ADVERMA Managing Director Franz Böhm. “The award highlights the strong, trust-based collaboration between LOWA and ADVERMA. This book project underscores the powerful blend of creativity and emotion that we share.”