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Jetzendorf/St. Martin im Innkreis, 16 July 2024 - LOWA is integrating the Austrian sales company LOWA Sportschuhe GmbH, based in St. Martin im Innkreis, as of 1 January 2024. This will enable the outdoor footwear specialist to further strengthen and standardise its market presence in the DACH region. Matthias Wanner, Chief Sales Officer (CSO) of LOWA, will join the management of the new subsidiary alongside the current Managing Director Günter Würtinger, who has been in office since 2018. It will operate under the name LOWA AUSTRIA GmbH.
The Austrian company, which was previously a long-standing, legally independent sales partner, has developed very positively in recent years. Over the past three years, sales have averaged around EUR 20 million, which is above the pre-corona level. The Austrian company LOWA Sportschuhe GmbH was founded in 1984 by Josef Würtinger. The company currently employs 23 people locally.
"This is a strategically important step for our company. The acquisition of LOWA AUSTRIA means that all of LOWA's German-speaking core markets are now under one roof," comments CEO Alexander Nicolai. "We are building on the excellent development of our previous distribution partner under the leadership of Günter Würtinger and not least his father Josef Würtinger. I would like to thank Josef Würtinger in particular for the long, cooperative and therefore very successful partnership. Thanks to his extremely convincing sales policy, LOWA became one of the leading brands in Austria in the field of mountain and trekking shoes."
Josef Würtinger, former Managing Director of the former Austrian LOWA Sportschuhe GmbH, comments on the integration: "The team has done an outstanding job over the past years and decades. However, I would also like to take this opportunity to emphasise that success on this scale was only possible thanks to decades of loyalty and the trusting and friendly cooperation with all our customers. The integration of the Austrian business into the LOWA Group is the next logical step. I have created all the necessary conditions and have no doubt that they will continue to be successful in the future."
Günter Würtinger, Managing Director of LOWA AUSTRIA, adds to this sustainable sales philosophy: "It is important to us that the integration of the Austrian business is as smooth and seamless as possible for all partners. We want to further strengthen and intensify the excellent and trusting cooperation with Austrian retailers."
Matthias Wanner, second Managing Director of LOWA AUSTRIA, emphasises: "LOWA is very well known and excellently established in Austria. We want to continue this positive development with the existing team. The outdoor footwear market is stable and will continue to grow slightly in the future. We continue to see good opportunities for growth."
