Aim high - with every purchase. Set off and become a member of the Mountain Magic Club:
With our free loyalty programme, you collect points, secure exclusive benefits and are always one step closer to the summit.
Level 1
0 - 900 points Ready to go? Welcome to the base camp - your starting point for all further adventures. Birthday surprises and exclusive early access to pre-sales await you here. You are part of the community. Now it's time to lace up your shoes and get going!
Level 2
900 - 1,800 points You've made distance! Respect - you're in the thick of it instead of just being there. Special extras await you at high camp to make your journey easier: Events, benefits for repairs and much more.
Level 3
over 1,801 points At the top! You have reached the summit. Enjoy the special view - you've earned it. Special experiences and benefits and exclusive access to promotions and products await you at the summit level. For everything that's yet to come.
Benefit from special advantages and great incentives as a member.
Pre-sale
Get exclusive access to pre-sales.
Service & repairs
Save on maintenance and repairs - exclusively for club members.
Advantages at events
Secure your place at events and win entry tickets for LOWA highlights.
Birthday surprise
Look forward to a gift for your special day - just for you as a member.
How it works
Register and set off
Lace up your (digital) hiking boots and become part of our community for free. When you register, you start your personal tour - you collect points automatically right from the start.
Collect points & move on
Whether you're shopping for new equipment or simply sticking with it: Every purchase takes you further along your path. With every point you collect, you climb one step higher - one step closer to your summit moment.
Be rewarded
Our loyalty programme is more than just a points system. Three levels of real outdoor benefits await you - from early access to exclusive discounts and special member-only experiences. Your outdoor adventure? It just got even better.
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