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Jetzendorf/Stamford, 9 October 2025 - After almost three decades of successful collaboration, LOWA bid farewell to its long-standing US Managing Director Peter Sachs last week. Since the founding of the US subsidiary in 1996, Peter Sachs had significantly shaped the LOWA brand in North America and made it a permanent fixture in the outdoor retail sector.
Under the leadership of Peter Sachs, LOWA Boots LLC has developed into one of the leading suppliers of high-quality outdoor footwear in the US market. With a clear focus on quality, customer service and authenticity, he succeeded in establishing LOWA as a premium European brand. "His commitment, his knowledge of the market and his ability to inspire people for LOWA have played a decisive role in shaping our international development," says Alexander Nicolai, Managing Director of LOWA Sportschuhe GmbH.
Despite numerous challenges in recent years - from global supply chain issues to pandemic-related restrictions and regulatory changes - Peter Sachs has led the company with vision and stability. Of particular note is his role in developing market-driven product variants for the US market, including iconic models such as the RENEGADE and ZEPHYR. His input and feedback from the market have had a lasting influence on product development in Jetzendorf.
"Peter not only built up LOWA in the USA, but also created a culture of cooperation that still characterises our international team today," Nicolai continues. "We would like to thank him from the bottom of our hearts for his extraordinary achievements and wish him all the best for the time ahead."
Peter Sachs will be succeeded by Lance Taylor, who was was introduced in May of the current year and has been familiarising himself intensively with his new role ever since. "With Lance at the helm, LOWA USA will be ideally positioned for the next phase of development," Alexander Nicolai is convinced. "I wish him all the best and every success in his new role."
