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Get active outdoors – with your LOWA shoes.

For children, nothing beats discovering the world outside. Being active is one of the most basic needs. Kids naturally look for chances to climb, play or run. A fallen tree becomes a balancing act, a puddle is perfect for long-jump practice, and a meadow turns into a football pitch.

Countless studies show just how important movement is for children. It supports the cardiovascular system, motor skills and concentration. In short, it plays a key role in a child’s development.

Too many children don't move enough!

THE WHO RECOMMENDS:

Children should be physically active for at least one hour a day.

Source: WHO Guidelines for Physical Activity and Sedentary Behaviour

 

REALITY:

Children across Europe are active for less than an hour a day – and spend only a fraction of that time outdoors.

  • Our answer:

    Through our shoes, we want to inspire kids to move more. We want to show how much fun it is to be outside, to get active and to experience and discover the fresh air.

Active together: LOWA x “Beweg dich schlau!”

  • For this mission, we have partners who share exactly this vision: Miriam and Felix Neureuther. For many years, they have been committed to inspiring children to enjoy movement and a healthy lifestyle. The exercise and education programme “Beweg dich schlau!” combines sports activities with cognitive tasks, strengthening both motor and mental skills.

  • The programme is run by the Felix Neureuther Foundation, which promotes a healthy, sustainable and active everyday life for children, young people and families – with values such as nature connection, sustainability and humanity at its core.

    Together with Felix and Miriam Neureuther, we have developed a children’s shoe that aims to spark joy in movement in a playful way. The shoe is named after the mascot FAULI – the little sloth from the “Beweg dich schlau!” programme.

The colourful FAULI GTX is the perfect shoe for little adventurers. Developed with Miriam and Felix Neureuther, it features a child-friendly design, a lightweight DYNAEVA® midsole, a grippy LOWA outsole and an easy quick lace system. The three colour outsole playfully motivates kids to be more active – and GORE TEX® keeps little feet reliably dry.

The LOWA FAULI Challenge

Fancy a little challenge? Try the LOWA FAULI CHALLENGE!

  • 1. Look for two lines on the ground or place a band or two sticks. Stand stable in the middle. Take two quick side steps over the line to the left, back to the middle, then two steps to the right. Great! Can you do it faster?

  • 2. Stand with both feet on the ground. Stretch your arms sideways and lift one leg. Can you keep your balance? And with your eyes closed? Try it!

  • 3. Want to do the FAU FAU LI LI HOP dance? Hop twice on your right leg and say “Fau Fau”, then switch to your left leg and hop twice saying “Li Li”. Repeat – and you’ve mastered the dance! Add your hands if you like: tap your thighs or stretch your arms out.

FAULI & Beweg dich schlau! in the Shops

Damit Kinder direkt in Bewegung kommen, bringen wir unsere Kooperation mit Beweg dich schlau! auch in die Stores unserer Handelspartner ANWR und SPORT 2000. Ab Juli 2026 wartet dort das neue LOWA PIXI WISSEN sowie ein farbenfroher FAULI‑Teppich, der sofort ins Auge fällt und zum Mitmachen einlädt. Dazu kommen weitere spielerische Aktivierungen wie die FAULI CHALLENGE, die Kinder vor Ort ausprobieren können. Und wer den FAULI GTX kauft, bekommt eine eigene FAULI‑Schuhbox mit integrierten Mini‑Übungen. So wird Bewegung für kleine Abenteurer schon im Geschäft erlebbar – und Spaß ist garantiert.  

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