Show what you can do!

For children, nothing beats discovering the world outside. Being active is one of the most basic needs. Kids naturally look for chances to climb, play or run. A fallen tree becomes a balancing act, a puddle is perfect for long-jump practice, and a meadow turns into a football pitch. Countless studies show just how important movement is for children. It supports the cardiovascular system, motor skills and concentration. In short, it plays a key role in a child’s development.

But the reality is quite different. Children across Europe are physically active for less than an hour a day – and spend only a fraction of that time outdoors. We want to change that. We want our shoes to encourage children to be more active.